The Baselines: Marketing section enables multiple teams and disciplines (specifically marketing, sales, and supply chain) to work together in one area. This enables them to combine marketing intelligence by including segments, customers, and products to create a more accurate plan.
- Market Segment Planning: Helps create an accurate market plan using annual market size and share inputs. The page displays the predicted marketing forecast for a product group, region, and market plan by segment in terms of market size and revenue (history and forecasted).
- Family to Product Disaggregation: Helps you understand revenue levels per product, and control how the marketing plan is disaggregated down the product hierarchy.
- Region to Customer Disaggregation: Helps you understand revenue levels per customer, and control how the marketing plan is disaggregated down the customer hierarchy.
- Year to Period Disaggregation: Enables you to control how the marketing plan is disaggregated from yearly totals into individual time periods.
